Last Updated: May 18, 2025
1. Introduction
Welcome to EX Inc. (“we,” “us,” “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
This policy applies to all visitors, users, and customers globally, with specific provisions for users in different jurisdictions, including the European Economic Area (EEA), United Kingdom, California, and other regions with specific data protection requirements.
2. Information We Collect
2.1 Information You Provide
We may collect information that you voluntarily provide when you:
- Create an account
- Purchase products or services
- Subscribe to newsletters
- Contact our support team
- Participate in surveys or promotions
- Submit comments or feedback
This information may include:
- Personal identifiers (name, email address, phone number)
- Billing information (address, payment details)
- Account credentials
- Communications with us
- Preferences and settings
2.2 Information Collected Automatically
When you visit our website, we may automatically collect:
- Usage information (pages visited, time spent, interactions)
- Device information (IP address, browser type, operating system)
- Location information (country, region)
- Referral information (how you found our site)
2.3 Cookies and Similar Technologies
We use cookies and similar tracking technologies to enhance your experience, analyze usage patterns, and deliver personalized content. These technologies may collect information about your browsing habits and online activities.
Types of cookies we use:
- Essential cookies: Required for the website to function properly
- Preference cookies: Remember your settings and preferences
- Analytics cookies: Help us understand how visitors interact with our website
- Marketing cookies: Track your browsing habits to deliver targeted advertising
You can manage cookie preferences through your browser settings. For more details, please see our Cookie Policy.
3. How We Use Your Information
We process your personal information for the following purposes:
3.1 To Provide Our Services
- Process transactions and fulfill orders
- Manage your account
- Provide customer support
- Enable website functionality
3.2 For Business Operations
- Improve our products and services
- Analyze usage patterns and trends
- Maintain security of our services
- Prevent fraud and abuse
3.3 For Communication
- Send transactional messages
- Respond to your inquiries
- Deliver newsletters and updates (with consent)
- Provide marketing communications (with consent)
3.4 For Legal Compliance
- Comply with legal obligations
- Enforce our terms and policies
- Protect our rights and property
4. Legal Basis for Processing (EU/UK Users)
For users in the European Economic Area (EEA) and United Kingdom, we process your personal data on the following legal grounds:
- Contractual necessity: To perform the contract we have with you
- Legitimate interests: To pursue our legitimate business interests
- Legal obligation: To comply with applicable laws
- Consent: When you have given us specific consent
Where we rely on legitimate interests, these include:
- Improving our products and services
- Ensuring network and information security
- Preventing fraud
- Marketing our products (where permitted)
Where we rely on consent, you have the right to withdraw your consent at any time.
5. Data Sharing and Disclosure
We may share your information with:
5.1 Service Providers
Third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, and customer service.
5.2 Business Partners
Companies with whom we jointly offer products or services.
5.3 Legal Requirements
When required by law, subpoena, or other legal process, or if we have a good faith belief that disclosure is necessary to:
- Comply with laws or regulations
- Protect our rights, property, or safety
- Protect the rights, property, or safety of others
5.4 Business Transfers
In connection with a merger, acquisition, reorganization, or sale of all or substantially all of our assets.
6. International Data Transfers
Your personal data may be transferred to, and processed in, countries other than the country in which you reside. These countries may have data protection laws different from those in your country.
For transfers from the EEA to countries not deemed adequate by the European Commission, we implement suitable safeguards, including:
- Standard Contractual Clauses approved by the European Commission
- Binding Corporate Rules
- Certification under frameworks like the EU-US Data Privacy Framework
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:
- How long is the information needed to provide our services
- Whether there are legal, regulatory, or contractual obligations
- Whether retention is advisable in light of our legal position
8. Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal information:
8.1 For EEA and UK Residents
- Access: Request access to your personal data
- Rectification: Request correction of inaccurate personal data
- Erasure: Request deletion of your personal data
- Restriction: Request restriction of processing of your personal data
- Portability: Request transfer of your personal data
- Objection: Object to processing based on legitimate interests
- Withdraw consent: Withdraw consent at any time
- Lodge a complaint: Submit a complaint to a data protection authority
8.2 For California Residents
- Right to know: Request disclosure of personal information we collect, use, disclose, and sell
- Right to delete: Request deletion of personal information
- Right to opt-out: Opt-out of the sale of personal information
- Right to non-discrimination: Non-discrimination for exercising privacy rights
8.3 For Nevada Residents
- Right to opt-out of the sale of personal information
8.4 For All Users
- Opt-out of marketing communications
- Update account information
- Disable cookies through browser settings
To exercise your rights, please contact us using the information in the “Contact Us” section.
9. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure.
Our security measures include:
- All data transmitted between your browser and our servers is protected using industry-standard TLS (Transport Layer Security)
- Sensitive data such as passwords and payment information is encrypted at rest and in transit
- Regular security assessments and vulnerability scanning
- Access controls and authentication systems with strict privileges
- Staff training on privacy and security best practices
10. Children’s Privacy
Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from such individuals in compliance with the U.S. Children’s Online Privacy Protection Act (COPPA).
Additionally, our services are not intended for individuals under the age of 16 in other jurisdictions. If we learn that we have collected personal information from a child, we will take steps to delete that information as quickly as possible.
11. Third-Party Links
Our website may contain links to third-party websites, products, or services. These third parties have separate privacy policies, and we have no responsibility or liability for their content or activities.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date.
We encourage you to review this Privacy Policy periodically.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us through our contact form at:
Contact Form: https://ex-japan-tcg.com/en/contact/
Postal Address: 1801-36 Komoya, Arao City, Kumamoto Prefecture, 864-0161, Japan
For EU/UK individuals: You may also contact our EU/UK representative:
EU/UK Representative: Hayato Moriyama (CEO, EX Inc.)
Address: 1801-36 Komoya, Arao City, Kumamoto Prefecture, 864-0161, Japan
Email: contact@ex-japan-tcg.com
14. Additional Information for Specific Regions
14.1 California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
We do not sell personal information for monetary consideration. However, we may share certain information with third parties that may be considered a “sale” under California law. You have the right to opt-out of such sharing.
California residents can designate an authorized agent to make requests on their behalf.
14.2 EU/UK Data Protection
For EU/UK individuals, if you are not satisfied with our response to your complaint, you have the right to lodge a complaint with your local data protection authority.
14.3 Do Not Track Signals
Some browsers have a “Do Not Track” feature that signals websites that you do not want your online activities tracked. Our system may not respond to Do Not Track signals.
14.4 Data Controller
For purposes of EU data protection law, we are the data controller of your personal information.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.